Ales & Tails Beer Label Contest

Get ready to raise a glass to pets in need! We’re excited to announce our Ales & Tails Beer Label contest, a joint effort between The Brewing Projekt and Eau Claire Community Humane Association (ECCHA).

Now is the chance to show off your pet’s true star power by submitting a photo showcasing their personality. Whether they are regal, goofy, or just plain cute – we want to see them all! The winner will be featured on a limited-edition craft beer label with our friends at the Brewing Projekt —all while supporting homeless animals at ECCHA and in our community.

Your pet does NOT have to be an alumni of ECCHA to enter – but if they are, you automatically get an additional 5 votes added to their final score! Simply mention that your pet is an alumni in their bio and our staff will add them after verifying.

Entering is simple: just submit your favorite photo of your pet along with a short description of what makes them special. Then, rally your friends! The community will vote for the top dog (or cat, or bunny—we love them all!) to crown the winner of the Inaugural contest. The winner will be featured on an exclusive beer can released this fall, with proceeds benefiting the lifesaving work of ECCHA. The top 3 pets with the most votes will win gift cards and prize baskets!

Pet didn’t place in the top 3? That’s OK! ECCHA & Brewing Projekt Staff will choose their collective favorite in the WILDCARD category to win an ECCHA merch and Brewing Projekt Merch item of their choice!

Plus – mark your calendars for the official release party on October 10 in the Brewing Projekt Taproom! Be the first to try the brand-new brew, meet adoptable pets, win raffle prizes, and learn about ECCHA operations. And get excited for our special guest – Midwest Tattoo will be offering flash tattoos as yet another way to support the shelter! This is also where our WILDCARD winner will be announced, and absolutely ANYONE can win; you do not want to miss it!

Enter Your Pet Here!